The Bloc in Milan


Thenewway is a Best Place to Work®–certified company and, with its 40+ years of experience and 90+ professionals, is the best value creator partner for healthcare and life science companies.

Service offerings

Thenewway designs personalized and omnichannel communication services across multiple therapeutic areas, with a strong strategic, scientific, and creative approach in the areas of market access, medical communication, and promotion.


We design communication strategy to meet commercial and noncommercial objectives from the prelaunch to the market phase.


We design, develop, and deliver multichannel-multitarget campaigns and projects to raise awareness, change behaviors, and sell products.


We design, develop, and deliver promotional and nonpromotional educational programs and events with strong scientific capabilities.

Alessandro Seveso

General Manager


Via Tommaso Agudio, 2, 20154 Milan, Italy