Explore work from The Bloc
From connected care to concepts, immunotherapy to augmented reality, we're restlessly exploring where science and creativity meet.
TRUE TO YOUR HEART
In the United States, 1 in 3 deaths is caused by cardiovascular disease (CVD). Millions have turned to fenofibrates, others to fish oil supplements or niacin, for added protection. But none of these products are FDA approved, nor do they provide any cardiovascular benefit to patients. In order to educate those living with CVD that they may still be at risk of life-threatening events, we partnered with Amarin to create an iconic 3D heart and placed it around the busiest city in the United States. Through an unbranded TV commercial, website, and targeted banner ads, we’re asking consumers everywhere to rethink their heart health, to evaluate their treatment options with their doctor, and to, most of all, stay true to their hearts.
What will the future of healthcare hold? Will algorithms eclipse doctors entirely? We hope not. That’s why, for National Doctor’s Day, we created a short film about innovation and humanity to demonstrate just how irreplaceable healthcare professionals are. To launch the film and thank doctors everywhere, we partnered with Tribute, the world’s leading video gratitude platform. The film received critical acclaim, multiple film festival badges, and widespread viewership around the world.
Heart failure is vastly unknown and underappreciated as a complication of type 2 diabetes. To generate an immediate sense of urgency around this hidden risk, we created an awareness campaign that dramatized the insidious threat encroaching on the hearts of vulnerable patients.
There’s never been a better time to be pregnant
Expecting parents have one thing in common: they don’t know what to expect. With this cross-channel digital campaign, we helped drive awareness of noninvasive prenatal testing, or NIPT, to show expecting parents just how comforting and empowering early insights into their pregnancy could be.
For many sheltering in place during the COVID-19 pandemic, the final frontier of transmission was their doorstep, where essentials like food and medication were being dropped off. That’s why we invented SafeCode—the barcode scanner with built-in UV-C light technology proven to destroy dangerous pathogens on packages in a matter of seconds. Given The Bloc’s mission of “Be Great to Do Good,” we launched SafeCode— not by selling it—but with a social media campaign called “Steal Our Invention” that gave away our design specifications to shipping and delivery companies for free, so that they could roll out SafeCode as quickly as possible, to save as many lives as possible.
When it comes to getting proper healthcare, it shouldn’t matter how white or black your name and voice sound. But in 2020, it unfortunately still does. That’s why we partnered with EmpowHer NY to spark a conversation around unconscious bias in medicine. “The Call” exposes the reality that women of color all too often receive lesser treatment than their white counterparts by revealing just how different outcomes can be, even when patients present with the same symptoms.
Memories for Memory Loss
Given the ongoing research into the pacifying effects of familiar sights, sounds, and memories for those struggling with dementia, we partnered with Tribute—the world's leading video gratitude platform that makes personalized video messages from loved ones for life’s major milestones—to create a specialized version of their product for the dementia community. This new tool lets loved ones, no matter where they are, share the meaningful memories that people with dementia can still access and enjoy—to help make life less frightening, more familiar, and, yes, normal.
hearing voices of support
Schizophrenia is an extremely isolating condition, and most people don’t know how to interact with those affected. The Hearing Voices of Support initiative for SARDAA transforms the stigma of hearing voices into a rallying cry of support from the community. This multichannel experience included moving testimonials, a Times Square billboard and activation, and an interactive art installation that confronted its audience with the daily reality of the condition, as well as the power of destigmatization—in order to encourage more openness, discussion, and acceptance.